For College Football 2025, our team undertook a full reunification of the previous year’s package, refining and expanding it to meet a wide range of new use cases. We reworked layouts, surfaces, and key design elements to create a more cohesive and adaptable visual system. As Art Director, I oversaw the creative direction and visual consistency across the project, while also contributing directly to layout and design development. Additionally, I helped establish the foundational visual system that guided the entire package.
